CASE STUDY SUMMARY
A fast-growing retailer wanted to create an innovative experience for buying bicycles and needed technology to serve as a platform for growth.
With the help of RSM, Priority Bicycles created a connected physical and ecommerce store with AI-driven virtual assistance using customer insights and automated security measures like fraud detection.
Background
The goal was to make bicycling simpler. Bicycles are based on customer demand, which requires finding new methods to incorporate user feedback into all aspects of the business.
It’s not about having the data. It’s about having a
partner like RSM to work with that data and
make it functional. We now understand
how to use data to make our business stronger.
Connor Swegle
Chief Marketing Officer, Priority Bicycles
Results
Visitors receive a premium customer experience, which helps this bicycle retailer stand out among the competition. The company is able to use analytics to continually innovate based on customer feedback.
Gold-certified Microsoft Dynamics 365 partner
RSM’s Microsoft Certified Professionals have met the highest standards in technological expertise. They combine their deep knowledge of Microsoft Dynamics 365 and Microsoft 365 applications with industry expertise to create client specific customized solutions.
Deep industry-specific experience and solutions
RSM partners with clients across a broad spectrum of sectors and verticals. We have extensive, relevant experience in your industry and wield the technical skills required to meet industry-specific challenges and objectives.
THE POWER OF BEING UNDERSTOOD
AUDIT | TAX | CONSULTING
Schedule a Microsoft product demo with one of RSM’s industry advisors today!
© 2022 RSM US LLP. All rights reserved.
RSM US LLP is a limited liability partnership and the U.S. member firm of RSM International, a global network of independent audit, tax and consulting firms. The member firms of RSM International collaborate to provide services to global clients, but are separate and distinct legal entities that cannot obligate each other. Each member firm is responsible only for its own acts and omissions, and not those of any other party. Visit rsmus.com/aboutus for more information regarding RSM US LLP and RSM International.