Case Study | Priority Bicycles

Priority Bicycles transforms customer journey with RSM

CASE STUDY SUMMARY

A fast-growing retailer wanted to create an innovative experience for buying bicycles and needed technology to serve as a platform for growth.
With the help of RSM, Priority Bicycles created a connected physical and ecommerce store with AI-driven virtual assistance using customer insights and automated security measures like fraud detection.
  • D365 Finance
  • Innovation
  • D365 Supply Chain Management
  • Retail

Background

The goal was to make bicycling simpler. Bicycles are based on customer demand, which requires finding new methods to incorporate user feedback into all aspects of the business.

It’s not about having the data. It’s about having a
partner like RSM to work with that data and
make it functional. We now understand
how to use data to make our business stronger.

Connor Swegle

Chief Marketing Officer, Priority Bicycles

Results

Visitors receive a premium customer experience, which helps this bicycle retailer stand out among the competition. The company is able to use analytics to continually innovate based on customer feedback.

 

Gold-certified Microsoft Dynamics 365 partner

RSM’s Microsoft Certified Professionals have met the highest standards in technological expertise. They combine their deep knowledge of Microsoft Dynamics 365 and Microsoft 365 applications with industry expertise to create client specific customized solutions.

Deep industry-specific experience and solutions

RSM partners with clients across a broad spectrum of sectors and verticals. We have extensive, relevant experience in your industry and wield the technical skills required to meet industry-specific challenges and objectives.

Speak to an RSM Microsoft advisor today!

Ben Tickner

Principal